Custom-built websites for pool builders and contractors that earn homeowner trust before the first phone call, prove your craftsmanship in gunite, fiberglass, and vinyl liner work, and turn a months-long buying decision into a signed contract.
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Websites Designed & Built

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Average Increase in Service Calls Post-Launch

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Clear Packages Website, Setup, or Full Growth

US·UK·AU

Trusted by across the US, UK, and beyond

Here’s what’s usually going wrong beneath the surface: a $70,000 pool isn’t an impulse buy. Homeowners spend weeks comparing builders before they ever pick up the phone, and they’re ruling you out faster than you think

Built to look nice, not to prove you can build

A gallery of stock photos or three blurry job-site shots won't convince anyone to hand over a five-figure deposit. Homeowners want proof, not a portfolio that looks like an afterthought

No way to tell gunite from fiberglass from vinyl

If your site doesn't clearly show what you build and what each option actually looks like finished, homeowners are left guessing, and guessing homeowners call your competitor instead

Invisible where the research actually happens

Your pages aren't built for the searches that matter, "gunite pool builder near me," "inground pool cost," "fiberglass vs gunite," so competitors show up first while you're still waiting for the phone to ring

Google Business Profile isn't pulling its weight

An incomplete profile with no recent photos and a handful of reviews means fewer map views and fewer of the serious buyers who check that box before calling anyone.

Licensing and insurance are buried or missing

Pool construction is regulated, permitted, and physically risky. If your license, insurance, and completed-build count aren't front and center, homeowners assume you're cutting corners somewhere.

Requesting a consultation feels like a chore

If getting a quote request in front of you takes five clicks and a phone tag, buyers who are ready to move forward this month will book with the builder who made it easy.

The website is the foundation. When it’s wrong, every ad dollar and every SEO ranking built on top of it underperforms. We fix the foundation first.

Most agencies sell pool builders on ads or SEO first and treat the website as an afterthought, the exact opposite of how a five-figure buying decision actually gets made.

We build it the right way around. Custom design, a brand that signals “established professional” instead of “guy with a truck,” conversion-focused copy that speaks to the pool-buying decision, and a technical foundation search engines can actually read. Once the website can carry the weight, everything else, SEO, Google Business Profile, social proof, performs the way it should.

Website Design & Development

Custom Figma design, a project gallery organized by build type, conversion copywriting built around a long sales cycle, consultation booking, and on-page SEO. You approve every step before development starts.

Local SEO & Google Business Profile

Keyword targeting built around real pool searches, Google Business Profile setup and management, citation building, and monthly ranking work so your completed builds show up before your competitors' do.

Social Media & Ongoing Growth

A Facebook and Instagram presence that posts your finished pools consistently, because homeowners scroll through a builder's recent work before they ever fill out a form.

Every website below was built for a real pool builder or contractor. We combine conversion-focused design, local SEO, and a portfolio structure that actually proves capability, so contractors win more qualified consultations and turn browsers into signed contracts

Pool Builder website

Custom Website • Custom Gunite Pools

General Heating & Air

Custom Website • London, UK

Pool Builder brisbane

Custom Website • brisbane, Australia

Every step is planned from strategy to launch to build a website that earns trust early and carries a buyer through a decision that takes months, not minutes.

Free Strategy Call

We audit your current site, Google presence, and local competition. No pitch, just honest findings and a package recommendation.

01

Strategy and Scope

Package confirmed, target buyers defined, project types prioritized (gunite, fiberglass, vinyl liner), brand direction set. You approve the plan before anything starts.

02

Brand and Design

Full brand identity and every page designed in Figma, desktop and mobile, with a portfolio structure built around how homeowners actually compare builders.

03

Build and Optimise

Website built on WordPress or Webflow. Copy placed, consultation booking integrated, SEO configured, speed optimized so a photo-heavy gallery still loads fast.

04

Launch and Setup

Website goes live. GBP, Facebook, and Instagram fully set up for Complete Setup and Growth clients.

05

Ongoing Growth

Growth clients move into monthly SEO, GBP management, social media, and reporting, built around your busiest build season

06

Every package starts with a professionally built website. From there, you choose how much of your digital presence you want us to set up and how much you want us to run.

One-Time Project

Pool Builder Launch

A custom, conversion-ready pool builder website with your brand identity, a real project gallery, and everything needed to start attracting consultation requests from day one.

Starting at $1200

No hidden fees.No long-term contracts. No surprise costs

Brand Identity (Included)

Website Design & Dev

SEO & Launch

One-Time Project

★ Most Popular

Complete Setup

Everything in Website, plus a fully built and optimised local digital presence so you’re visible and professional everywhere a homeowner looks

Starting $2,400

No hidden fees.No long-term contracts. No surprise costs

Google Business Profile

Local SEO & Social

Monthly Ongoing

Growth Partnership

Everything built in Complete Setup, then actively managed every month so your digital presence keeps growing while you focus on jobs

Starting $650/mo

No hidden fees.No long-term contracts. No surprise costs

Monthly Management

Choosing the right agency is a big decision. Hear directly from our clients about their experience working with Naxified

Why Pool Builders Choose Naxified

Because your website should be your best-performing employee

We don’t just create beautiful websites we build customer acquisition systems designed to earn trust, increase visibility, and generate more quote requests.

What makes us different

Our Zero-Risk Guarantee

If any page doesn’t match the direction you approved, we’ll keep refining it until it does — at no extra cost. And every Foundation package includes 15 days of post-launch support, so you’re never left stuck after we hand it over. You approve every step before we build it. That’s how the risk stays on us, not you.

Your investment is protected. Your success is our priority.

Because everything else points back to it. SEO sends people there. Google links to it. Social media drives traffic to it. If the website itself doesn’t work, none of that pays off. Fix the foundation first, and everything else follows.
Yes, it is included. Logo, colors, fonts, and a brand guide are all part of the website package. It works on your service trucks and uniforms too, not just your screen.
 
Complete Setup is a one-time build. We set up your website, Google Business Profile, and social pages once and hand it over. Growth is that, plus we run your pool marketing every month going forward. One builds it. The other keeps it running.
 
No. The Website and Complete Setup packages are one-time projects. The Growth package is month-to-month. You can cancel anytime with 30 days notice. We keep clients by getting results, not by trapping them.

Pool-related keywords are expensive and competitive, and running ads or SEO to a site that doesn’t build trust or show real project types wastes that budget fast. Most agencies skip the website and go straight to ads. We fix what’s underneath first, so the traffic you’re already paying for actually converts.

 

 

It usually takes 4 to 6 weeks from the strategy call to launch. If you cover multiple towns and need extensive service area pages, it might take a little longer. We keep you updated every single week.

Yes. Always. Your site, your brand, your domain, and your Google Business Profile belong to you. None of it is held hostage. You own everything we build from day one.
 

Yes. We work with pool builders across the US, with a lot of that work concentrated in warm-climate states like Texas, Florida, and Arizona, plus the UK and Australia, where in-ground pools are just as common

 

It depends on your business size, how many project types you build, and how many service areas you cover. Launch is a flat one-time fee. Complete Setup is a larger one-time fee. Growth is a flat monthly rate. Book a call and we’ll give you exact numbers.

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